Women in their late 30s to 40s — experienced athletes, high achievers, people who knew their bodies and knew how to work hard — finding that the rules had changed without warning. The training wasn't responding. The recovery was unpredictable. Their body composition was shifting in ways no one could explain. Professional life and possibly parenting are in full swing. And nobody — not their physician, not their existing coach — was talking about these changes in terms of how it changes women’s confidence and performance.

Their doctors addressed symptoms. Their coaches addressed training. Nobody was connecting the two, and nobody was bringing data to the conversation.

That's the gap Solura fills.

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The Solura approach

Every client completes a weekly check-in. We track recovery scores, training load, energy patterns, and hormonal context — and we use that data to make adaptive coaching decisions week by week. We don't give generic plans. We give plans that respond to what your data actually shows.

Progress is redefined, not lowered. Sleep consistency, recovery speed, sustained training load, professional stresses, confidence in the body — these are the metrics that matter in this phase, and they are all trackable and improvable.

We coach honestly. That means naming what's happening physiologically, acknowledging the difficulty without minimizing it, and building forward from real data rather than reassurance.

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Founded by Magdalena Donahue

Two-time Olympic Marathon Trials qualifier (2012, 2016). PhD in geology, University of New Mexico. Brooks Running athlete. University of Oregon undergrad. Co-founder, Think Ubiquitous. Fifteen years coaching athletes. Author.

Magdalena founded Solura in 2024 after fifteen years of watching a gap go unfilled and seeing these changes in her very own life. Her background as an elite athlete, professional life grounded in data analytics, and over a decade of coaching, is what the Solura methodology is built on.

Full bio and press information → magdalenadonahue.com/about